A Study on Customer Awareness Towards Cyber Security in Banking Industry with Special Reference to Sulthan Bathery Municipality
VISHNUPRIYA V G [1], GAUTHAM KRISHNA C R [2], ANAMIKA V S [3]
[1]Assistant Professor, Department of Commerce, Don Bosco College Sulthan Bathery, Email:vishnupriyavg002@gmail.com
[2][3] Student, Department of Commerce, Don Bosco College Sulthan Bathery
ABSTRACT
This paper examines cyber security within the Banking Industry in depth. The rapid adoption of digital banking has transformed the financial sector, making it more convenient for customers to access banking services. However, this shift also exposes customers to various cyber security threats, such as phishing, identity theft, and fraud.(1) Customer awareness of these risks and the necessary precautions is crucial in safeguarding personal and financial data. This study focuses on customer awareness of cyber security within the banking industry, specifically in Sulthan Bathery Municipality, Kerala. The research investigates the extent to which customers in this region are familiar with cyber security threats and the measures taken by banks to educate them. Data was collected through surveys and interviews with bank customers, highlighting their knowledge of common cyber threats, security practices, and the effectiveness of awareness programs implemented by local banks.(1,2) Findings suggest that while some customers are aware of basic security measures, there is a significant gap in understanding more complex threats, particularly among older and less tech-savvy individuals. The study concludes that there is a need for enhanced cyber security education and targeted awareness initiatives to reach all demographic groups in Sulthan Bathery. Recommendations include increasing community engagement, utilizing local media for awareness campaigns, and focusing on vulnerable groups to ensure comprehensive cyber security knowledge among the populace. This research emphasizes the importance of customer awareness in mitigating cyber risks and ensuring the safe use of digital banking services.
Keywords: Customer Awareness Cyber Security Banking, Phishing and Fraud Prevention in Banks, Two-Factor Authentication Banking, Customer Trust in Bank Security, Digital Banking Security Awareness.
