A study on the growth and challenges of India’s cut flower export

A study on the growth and challenges of India’s cut flower export

Dr. Shyamaladevi E1, Dharshini K2

 1Assistant Professor, Department of International Business, PSG College of Arts & Science, Coimbatore, Tamil Nadu, India, and Email: Shyamaladevi@psgcas.ac.in, Orcid Id: 0000-0003-0336-3133

2 II M.Com(IB), Department of International Business, PSG College of Arts & Science, Coimbatore, Tamil Nadu, India.

ABSTRACT

This study examines the growth trajectory and challenges of India’s cut flower export sector, focusing on its development, market trends, and competitive potential on the global stage. India is becoming a major player in the global floriculture sector after seeing a sharp increase in cut flower exports. The study assesses the factors that have contributed to this increase, including as improvements in farming practices, the development of export infrastructure, government assistance, and the growing demand for floral goods around the world. The sector does, however, also confront significant obstacles, including poor infrastructure, uneven quality standards, climate risks, and fierce rivalry from other top exporters. The research also emphasises the sector's socioeconomic effects, especially its contribution to the creation of jobs in rural areas.

This report offers insights and suggestions to improve India's position in the global cut flower export market by examining the potential and challenges, guaranteeing long-term growth and a larger market share. This study intends to offer suggestions for improving India's standing in the international floriculture market by identifying these growth factors and obstacles. According to the findings, the sector's performance might be greatly improved in the upcoming years by overcoming current obstacles, continuing innovation, and implementing strategic policies.

Keywords: Cut flower, Export, Floriculture, India and Market.