A Study on The Impact of Visit Frequency on Doctor Engagement and Brand Recall for Dr. Reddy’s Products.

A Study on The Impact of Visit Frequency on Doctor Engagement and Brand Recall for Dr. Reddy’s Products.

*Vibha T**Mrs.M.Narmada devi

*Student**Assistant Professor

*vibhathangavel@gmail.com

**narmadadevim.mba@mkce.ac.in

M.Kumarasamy College Of Engineering,Karur

ABSTRACT

This study explores the impact of visit frequency on doctor engagement and brand recall in the pharmaceutical sector. Understanding the relationship between the frequency of medical representative visits and doctors' brand recall is crucial for optimizing engagement strategies. The research analyzes data on visit patterns, engagement levels, and recall effectiveness to determine whether increased interactions lead to stronger brand recognition. Findings suggest that while frequent visits enhance engagement, an optimal balance is necessary to avoid diminishing returns. The study provides insights for pharmaceutical companies to refine their marketing approaches and improve doctor-brand relationships.

Keywords:
Doctor engagement, brand recall, visit frequency, pharmaceutical marketing, medical representatives, brand recognition, engagement strategies.