Consumer Perception Towards Electric Vehicle In INDIA

Consumer Perception Towards Electric Vehicle In INDIA

Prof. Ramesh Paras Gupta
Assistant Professor
Yeshwantrao Chaphekar College, Tembhode, Palghar

ABSTRACT

The main goal of this study is to analyze the consumer perception of electric vehicles in India. It has been observed since 2015 that EV companies have taken a major step toward economic and environmental factors while producing their vehicles. In the current dynamic scenario, consumers are constantly looking for better eco-friendly products along with cost-efficiency to it. This study takes a quantitative approach (survey) to know the perception of the consumers to accept electric vehicles as a legitimate substitute for petrol/diesel vehicles. This research throws light on the positive and negative factors which affect the consumer’s perception when approaching electric vehicles in India.

In this study we also take into account the relationship between barriers and the perception towards EV and also to find out this we have used statistical tools and graphs, which are done using one factor ANOVA test.

Also, some attributes related to the consumer are also taken into account and how they influence it perception and how these attributes affect the factors and barriers for the EV perception and adoption.

KEYWORDS: Customer, EV, Sustainable development, Attributes