EFFECTIVENESS OF SUSTAINABLE HRM PRACTICES IN COVID 19 PERIOD

EFFECTIVENESS OF SUSTAINABLE HRM PRACTICES IN COVID 19 PERIOD

BICHU S NAIR
MBA,MCOM,MA HISTORY,PGDIB,PGDTTM,
RESEARCH SCHOLAR

Assistant Professor
St.Paul’s College
Kalamasery

ABSTRACTS OF THE STUDY

COVID 19 pandemic has brought changes in sustainable HRM practices and the content of the study is to know how these changes occurs to sustainable HRM practices through factors such as social, economic, political and environmental factors. The objective of this study is to identify the transitions in sustainable HRM practices and to study the effectiveness of HRM practices during COVID-19 period.The following research questions were determined for this study: -Why and how did the Covid-19 pandemic affect companies and employees in general? RQ2: Why and how did the pandemic conditions influence the HRM practice? How did HRM respond to the crisis and whether HRM strategy has worked out for the post- pandemic period.Descriptive research design is iused for the study.Asample of 200 people selected from IT industry using convenient sampling method.Data analysis is done using descriptive analysis,normality test,factor analysis,chi -squared test. The benefits of sustainable HRM practices are improved employee morale, stronger public image, increased consumer/ customer confidence, employee loyalty and brand recognition, position as an employer of choice, increased workforce productivity, efficiency, and motivation and employee retention. The findings made in the study are there is no much change occurred to these practices even in pandemic because of the proper planning by each company. So there is an association with social, economical and environmental factors and sustainable HRM practice.

Keywords : Sustainable HRM,Employee morale,Employee loyalty,work culture