Marketing Strategies of Paper Industry in Sivakasi

Marketing Strategies of Paper Industry in Sivakasi

AJITH PRASANNA A

CHAPTER 1: INTRODUCTION

1.1 SIGNIFICANCE OF THE STUDY

Sivakasi is a key hub for paper trading in India, plays a crucial part in the supply and distribution of paper goods in different marketplaces. Paper traders operate as go-betweens for producers and consumers, guaranteeing seamless transactions and product availability. They do, however, confront a number of formidable obstacles, such as altering consumer preferences, fierce competition, rising procurement prices, and variable demand.

To increase paper traders' competitiveness and secure their long-term success, it is essential to comprehend their marketing tactics. In order to offer insights on how traders might maximize their operations, this study looks at consumer behaviors, price strategies, distribution routes, and market developments. The report also looks at how the paper trade industry is affected by government restrictions, sustainability initiatives, and digital transformation.