NEW MEDIA PRESENCE AND IMPACT OF SOCIAL MEDIA ON YOUTH

NEW MEDIA PRESENCE AND IMPACT OF SOCIAL MEDIA ON YOUTH

Raghavendra. V ¹

Department of Electronic Media

Bangalore University, Bangalore, Karnataka, 560009

Prof. Narasimhamurthy N ²

Department of Mass Communication and Journalism,

 Bangalore City University, Bangalore, Karnataka, 560001

ABSTRACT

In this paper, we wish to bring to light the impacts of social media especially to the youth of this particular generation. These impacts are both negative and positive. Over the previous 2 years, social media have received so much growth as well as popularity globally to a degree a large number of scientists are nowadays keen on learning much more about these social platforms as well as the influences of theirs on the community. was via random sampling programs. The entire sample size was fifty. The outcome indicated basic info of the respondents suggested that cent % of the respondents had been belonging to 18 to 20-year age group. Social media encourages images, video clips, and unethical pictures among youth, anti-religious posting, and links produce hatred among individuals of various communities, Negative use of social networking is actually deteriorating the connection with the places, social networking is actually playing a vital role to develop awareness among youth.

Keywords:  Social, media, society, youth.