Recent Advances in Marketing – Usage of Emerging Technologies –A Way Forward

Recent Advances in Marketing - Usage of Emerging Technologies –A Way Forward

Author

Dr. .Ravi I A

Assistant Professor

Department of MBA

Adichunchanagiri Institute of Technology – Chikkamagaluru

Jyothinagara ,Chikkamagaluru -577102 , Karnataka , India

Email:  ravimba.ait@gmail.com

ABSTRACT

The present marketing world is evidencing enormous transformation, triggered by advancements in usage of technology in the field of marketing. As the digital marketing emerge as key turning point in communicating and influencing the consumer behaviour, marketer must apply and use emerging technologies to create positive brand communications and to enhance better relationship with their target audiences. This article on advances in marketing and usage of emerging technologies in marketing will provide valuable insights into the latest trends and tools used in the field of marketing. With the help of   these technologies, digital marketers can enhance their marketing activities to improve efficiency, and create deeper personalized experiences for consumers. Many advance technologies like Artificial Intelligence (AI) and Machine Learning are the catalyst to the field of marketing in the way of analyse data, understand customer behaviour, and create targeted marketing campaigns. These technologies offer strong tools for improving marketing activities while also delivering more relevant marketing messages to consumers.The intersection of Artificial Intelligence (AI) and Marketing Technology - is an ever-evolving landscape brimming with innovations that are reshaping the way businesses interact with customers. Using technology is important because it offers a more extensive reach, personalization, efficiency, data-driven decision-making, and numerous other advantages. It allows businesses to stay competitive and adapt to the evolving landscape of consumer behaviour and technology trends in marketing

Key words:  Digital world, Consumer Behaviour, marketing Campaigns, Digital Transformation