The implications of sustainability and ESG practices in restaurants with a special focus on Salem City, Tamil Nadu
1. Ms.Sangeetha. P MBA., M.Phil , Assistant Professor, Vivekanandha Institute of Information and Management Studies, Elayampalayam, Tiruchengode – 637 205
2. Mr. Aravinth.A MBA., Assistant Professor, Vivekanandha Institute of Information and Management studies, Elayampalayam, Tiruchengode – 637 205
3. Ms. N Priyanka, MBA II year, Vivekanandha Institute of Information and Management studies, Elayampalayam, Tiruchengode – 637 205
E.mail – sangeethagems2017@gmail.com, sangeethaviims@vivekanadha.ac.in, aravinthviims@vivekanandha.ac.in, priyankankpp@gmail.com
ABSTRACT:
Sustainability and Environmental, Social, and Governance (ESG) practices have become critical in the restaurant industry, influencing business performance, customer preferences, and regulatory compliance. This study examines the adoption of sustainability and ESG practices among restaurants in Salem, Tamil Nadu, assessing their impact on consumer behavior, operational efficiency, and market competitiveness. A mixed-method approach was employed, combining quantitative surveys with restaurant owners, employees, and customers, along with qualitative interviews to explore challenges and opportunities in ESG implementation. Key areas of investigation include waste management, energy efficiency, ethical sourcing, employee welfare, and governance policies. The study also explores consumer willingness to pay a premium for sustainable dining options and identifies barriers to ESG adoption, such as high costs and regulatory challenges.
Statistical analyses, including Chi-square tests, correlation analysis, and regression models, were used to evaluate relationships between ESG adoption and business performance. Findings reveal a growing awareness of sustainability among Salem’s restaurants, yet significant gaps remain in full-scale ESG implementation. The study concludes with recommendations for policy enhancements, industry best practices, and strategies to promote sustainable restaurant operations. This research contributes valuable insights for policymakers, restaurant stakeholders, and sustainability advocates striving to integrate ESG principles into India’s food service industry.
Keywords: Sustainability, ESG Practices, Restaurants, Consumer Behavior, Business Performance, Salem, Tamil Nadu, India
