THE POTENTIALITY OF THE SIGNAGES IN SURAT CITY, GUJARAT

THE POTENTIALITY OF THE SIGNAGES IN SURAT CITY, GUJARAT

Sejal Mayur Vaghela

Lecturer, The Department of Humanities, Uka Tarsadia University, Bardoli)

Subject: Management

ABSTRACT

The research is done on the topic of “THE POTENTIALITY OF THE SIGNAGES IN SURAT CITY, GUJARAT”. The main objective of the study is to identify the potential of the major categories of signages. Here researcher uses exploratory research design.  Any visual representation which gives information to the customers about a store, any office, building, street, park and so on is called a signage. Signboard gives all necessary information. Effective signage draws positive attention and educates, thereby attracting participants and reducing contamination through proper participation. Different types of signage will be necessary for different aspects of the program, and it may have different purposes in different areas. There are very new technological signages are available in this modern era online and offline both. How they are helpful to general public. Limitation of the study is, only the survey is done in the Surat city, Gujarat. And also, there is time constrain. It is derived from the study that the local/vernacular languages are useful.