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TO STUDY ABOUT KERALA BEACHES
Vishnudas OP
UITHM , CHANDIGARH UNIVERSITY
MOHALI , PUNJAB
INTRODUCTION
The purpose of this research is to learn more about the state of beach tourism in Kerala. Tourism is a major feature of modern society that has grown in prominence as a global economic activity. Tourism has grown in socioeconomic importance, and it is now regarded as a source of economic growth (Cooper et. al 1993). It is commonly considered as a technique of attaining tourism destination development. The most compelling justification for adopting tourism as a impact to local and naional economies around the world. Tourism is a significant source of foreign exchange revenues on a global scale; in fact, it has been stated that the potential contribution to the national balance of payments is the primary reason why governments support tourism development .(Richard Sherpleyand David J. Teffler, tourism and development concept and issues).
Measuring tourist satisfaction is critical for the tourism sector since it aids in the marketing of tourism products and services. The success of a tourism site is determined by the amenities offered to visitors. Some tourists return to a destination several times, indicating a fondness for previous experiences there. Kerala's lengthy coastline is intricately linked to the state's culture, customs, and traditions. Early mariners and traders are no longer remembered, but boats of many types and forms have survived. Kerala's beaches, namely Kovalam, were rediscovered by backpackers and tanners in the 1960s. In the 1970s, hordes of hippies flocked to the area. That was the beginning of the village's metamorphosis from a sleepy fishing village to a bustling tourist destination (3) In 2002, there were 66 hotels in Kovalam, despite the fact that it is only 16 kilometres from Thiruvananthapuram, the state capital.