A CASE REVIEW ON DEALERS SATISFACTION LEVELS IN CEMENT INDUSTRY

A CASE REVIEW ON DEALERS SATISFACTION LEVELS IN CEMENT INDUSTRY

AUTHORS:

DIVYA BHARATHI
Research Scholar, Dept. of Management Studies
BALLARI INSTITUTE OF TECHNOLOGY AND MANAGEMENT, BALLARI

RAHUL MP
STUDENT, Dept. of Management Studies
BALLARI INSTITUTE OF TECHNOLOGY AND MANAGEMENT, BALLARI

INTRODUCTION:

Cement is a binder material which is used for constructions works. Cement is used along with sand and gravel with the required proportion for the construction. The fine aggregate of cement is used to produce mortar for mason work. Effective construction uses cement along with the sand gravel to produce concrete.

The background of this industry is marked in 19^th century at that time the whole industry was dominated by imports. During that period In India 50% of cement consumed was imported from other nations. Many cement producers of domestic country went out of business of cement industry because of price Competition. Between1920 to 1940 the capacity of Indian cement industry increased, and which decreased imports.

Indian cement industry is after China’s second-largest market as of November 2018 it had total cement production capacity of 455 million tons Cement is a cyclical product strongly correlated to GDP, the housing and real estate sector is the cement largest demand engine, accounting for 65% of India total consumption.

Demand for cement consumption is expected to reach 500 – 600 million ton per annum currently the industry produces 280 Mt to satisfy its domestic demand 5MT to satisfy export requirements. In addition, additional per capita cement consumption in India remains significantly small at less than 200 kg compared to the world average of 500 kg; In China average is more than 1000kg per head this highlight the enormous long-term growth of Indian cement.

Cement is freight- intensive industry being a bulk commodity, so being shipped over long distance will prove to uneconomical, as a result cement has traditionally been a global play with that industry into five major regions’ north southeastern and southern and Central.

India’s southern region has highest installed capacity, accounting for about one third of the total cement capacity installed in the world. Present situation producers say independent study Indian cement companies became its major part of economy in 1982 and gave jobs directly and indirectly to millions of people and also it attracted India’s and also foreign experts has and attracted huge investors India has much potential to grow in infrastructure and construction industry and cement industry is expected to grow from this.

Several foreign players have recently invested in and expected to be contributed to the development helped by appropriate foreign government initiatives this sector growth is predicted on ready availability of raw materials for cement production, such as calcareous and coal. Production capacity. Currently these construction and real estate sectors are the main demand drivers of cement, of India, some of the other leading cement consumer including 20%of public infrastructure and 15%of industrial development.

India’s total cement output capacity as of 2017/18 was almost four hundred and 60 million tons the usage is projected by 5% in 2019 backed by housing pickups and higher infrastructure spending the industry currently planning to produce 300%mega tons to satisfy its domestic demand and five mega tons for export requirements