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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM17247

A Comparative Analysis of Marketing Mix of Domino's Pizza in the US and India

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM17247

Volume:

6 |

12 |

Dec 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM17247

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Anjali Pala

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Abstract

This study examines the marketing mix done by Domino’s pizza in two different important markets. The purpose is to analyze and acknowledge the similarities & differences between the marketing strategies which were implemented by the organization. For comparative analysis, this study focused on the 4Ps of the marketing mix, which is based on product, price, place & promotion. The study’s outcomes are that Domino’s pizza has adopted a different kind of 4Ps in their marketing mix on both localization and globalization approaches.

KEYWORDS

Marketing strategy 4Ps Marketing mix SQR Domino’s

Cite This Article

Anjali Pala, "A Comparative Analysis of Marketing Mix of Domino's Pizza in the US and India," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 12, Dec 2022. https://doi.org/10.55041/IJSREM17247

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Publication Date

12/21/2022

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Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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