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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM67816
Volume:
10 |
10 |
Oct 2026
Pages:
1-15
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Bachelor of Business Administration
K.L University
Department of Bachelor of Business Administration
K.L University
The Generation Z college students represent an appreciable consumer category to the textile and apparel industry due to their shopping behavior being dictated by digital connectivity, social media, price comparison activities, convenience features and ongoing interaction with physical retail environments. A comparative study is proposed to assess the purchasing behavior of Generation Z college students for online versus offline textile shopping. The study will focus on purchase frequency, channel preference, price sensitivity, product variety, perceived quality, convenience, trust, social-media influence, fitting and trial experience, return policies, customer service and overall satisfaction. A quantitative, cross-sectional research design is proposed, using a structured questionnaire administered to a sample of college students falling within Generation Z. Descriptive statistics, reliability analysis, chi-square tests, independent-samples tests or paired comparisons, correlation and regression may be utilized, depending on the final sample size and measurement structure. The proposed study builds upon existing research identifying that Gen Z apparel behaviors are influenced by brand-related considerations, shopping orientation, website characteristics, social influence, perceived quality, price consciousness and convenience. Recent Indian studies have also assessed online and offline clothing satisfaction in Gen Z consumers directly. The proposed research offers value through its focus on college students and the investigation of both channels within one comparative frame. The manuscript includes a research framework, hypotheses, questionnaire, sampling plan, data-analysis scheme and publication-ready structure. Empirical conclusions must be added only after primary data collection and statistical testing.
KEYWORDS
This study compared online and offline textile purchasing among Generation Z college students, using survey data from 68 respondents. Both channels were found to be preferred: the preference was split, purchase frequencies were similar and positively correlated, and most students seem to use both channels. While online shopping was credited with better variety and value for money, concerns about quality, product mismatch, fit and the impossibility of physical examination remained widespread, and the importance of trying clothes on and examining fabric were the strongest correlates of store-based purchasing. For this segment, online and offline retail fills different needs, and businesses that combine the assortment and price advantages of digital channels with the tactile and fit assurance of physical stores are best placed to serve it. Given the small convenience sample and the exploratory nature of the tests, these conclusions should be confirmed with larger and more representative samples.
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Publication Date
10/12/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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