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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM29089

A Comparative Analysis of Radio Advertising Versus Social Media Advertising

Stream/Area:

-

Subject:

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Paper ID:

10.55041/IJSREM29089

Volume:

8 |

3 |

Mar 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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10.55041/IJSREM29089

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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DAKU

Dr. Amit Kumar Upadhay

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Abstract

In today’s dynamic marketing landscape, businesses have an array of advertising channels at their disposal. Two prominent contenders in this domain are radio advertising and social media advertising. This research paper aims to provide a comprehensive comparison between these two advertising mediums, considering various factors such as reach, targeting capabilities, cost-effectiveness, audience engagement, and effectiveness in achieving marketing objectives. By examining the strengths and limitations of both radio and social media advertising, this paper seeks to offer valuable insights for businesses in making informed decisions regarding their advertising strategies.

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Cite This Article

Dr. Amit Kumar Upadhay, "A Comparative Analysis of Radio Advertising Versus Social Media Advertising," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 3, Mar 2024. https://doi.org/10.55041/IJSREM29089

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12/31/45357

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