A Comparative Study of Consumer Preferences Towards Online and Offline Shopping for Electronic Goods in Amravati City
Tejas D. Charjan
MBA II Yea, Marketing Department Of M.B.A
R. Pote Patil Collage Of Engineering & Management, Amravati.
Email Id: tejascharjan73@gmail.com
Prof. P. W. Nimbhorkar
Assistant Professor Department Of M.B.A
Email Id: pwnimbhorkar@prpotepatilengg.ac.in
R. Pote Patil Collage Of Engineering & Management, Amravati.
Abstract
This research is meant to find out what consumers in Amravati city like about electronic products and to check if they prefer buying them online or in physical stores. The main goal of this research is to find out which kinds of electronic products people tend to buy the most and what factors affect their choices when making a purchase. Special care is taken to consider things like price, trust, convenience, product features, and service quality, which are key when deciding whether to shop online or in person.
The information used in this study was gathered from various people using a carefully planned survey. People of different ages, jobs, and income levels took part in the survey, which helps to better understand how consumers behave. The data that was gathered has been looked at using basic percentage calculations and shown in a way that's simple to grasp. The study shows that mobile phones are the most popular electronic item that people prefer to buy. It is also noticed that young people, especially students between the ages of 18 and 25, are more likely to buy electronic products. People also care more about the features and details of a product when they are buying it. The study also shows that both shopping online and in person are important nowadays. Online shopping is getting more popular because it's easy to use, saves a lot of time, has lots of different products to choose from, and often has great deals and discounts. On the other hand, many people still trust offline shopping more because they can actually see and check the products in person.
Make sure to check the product before purchasing and get better after-sales support and personalized help. The study finds that people pick between shopping online and in-person depending on what they need, what they like, and how much they trust each option. Both ways of shopping have their own strengths when it comes to affecting what customers decide to buy.
