A Comparative Study of Investors’ Perception towards Different Investment Avenues during COVID-19 and Post COVID-19: A Study in Khurda District of Odisha

The present study examined the impact of COVID-19 on investor preference towards various investment avenues in Khurda district of Odisha. The findings reveal that the pandemic significantly altered investment behavior, particularly in relation to gold, mutual funds and stock market investments. During the COVID-19 period, investors largely preferred safer investment options due to uncertainty, fear and economic instability. Gold emerged as one of the most preferred investment avenues because of its perceived financial security during crises. However, the post-COVID period witnessed a gradual shift in investor preference towards market-linked instruments such as mutual funds and stock markets. Improved market conditions, increasing digital financial awareness and easier access to online investment platforms encouraged investors to explore higher-return investment opportunities. This reflects a gradual increase in risk-taking ability and financial confidence among investors after the pandemic. At the same time, traditional investment avenues such as fixed deposits, insurance, Public Provident Fund and post office savings remained relatively stable and did not experience major behavioral changes. This indicates that a section of investors continues to prioritize safety and assured returns regardless of changing economic conditions. Overall, the study concludes that investor behavior is dynamic and influenced by external economic events, financial awareness and market confidence. The findings emphasize the need for financial institutions, policymakers, and investment advisors to promote investor education and design suitable financial products that align with changing investor psychology and risk perception during different economic situations.  

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