A Comparative Study of Various Digital Marketing Tools for enhancement of customer outreach

A Comparative Study of Various Digital Marketing Tools for enhancement of customer outreach

Mr. Raghavendra M Ichangi

ABSTRACT
Social media and Digital Marketing have become the most vital aspects of marketing nowadays. Facebook, Instagram and LinkedIn are attracting the Younger Generations to expose as well as explore the World. Indian Government’s’ Make in India has encouraged many Companies and Individuals to develop, manufacture and assemble products. Further allowed them to incentivize dedicated investments into manufacturing. With the increases in production, the marketing, identifying and reaching the right customers has become the challenging tasks. In this scenario the Social Media plays a pivotal role. The Digital Marketing Tools come handy for both the Suppliers as well as the consumer. In the era of Digital World many businesses try to reach everyone on Social Media which is not a great idea. Instead understanding and organizing the target audience can help to convey the right message to the right people thus attaining your marketing goals. Social media platforms, Design tools, Analytical tools, Content marketing tools and Email marketing tools are the major Digital Marketing Tools used nowadays. These tools are efficient and effective when used as per the strategies.

Index Terms: Social Media, Digital Marketing, Design, Content, Analytics.