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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM21739

A Comparative Study on AI & Customer Satisfaction in Public & Private Sector Banks

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM21739

Volume:

7 |

5 |

May 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

PBS

Prof. B.S. Sudarshan

NM

Nachiketh M

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Abstract

The operational psychology of organizations has altered over the past several years as a result of technology. Artificial intelligence (AI) is becoming more necessary and in demand, and the Indian banking industry is steadily moving in that direction. Banks are experimenting with and applying technology in a variety of ways. Every day, artificial intelligence improves and becomes smarter. Compared to other industries, banking has seen faster adoption of AI. This occurred as a result of the banking industry’s continued reliance on manual labor for many tasks. The Indian banking industry is looking for methods to use artificial intelligence to improve customer service and engage them through providing various financial tools in the form of digital banking application. This essay examines how Private sector and Public sector banks adopt artificial intelligence (AI) with Special reference to SBI and ICICI Bank.

KEYWORDS

Artificial Intelligence Application of Technology Customer Service and engagement and Digital Banking application

Cite This Article

Prof. B.S. Sudarshan, Nachiketh M, "A Comparative Study on AI & Customer Satisfaction in Public & Private Sector Banks," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 5, May 2023.

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5/23/2023

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The authors declare no conflict of interest related to this research work.

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