A Comparative Study on Customer Satisfaction with Heal N Glow and Other Competitors

A Comparative Study on Customer Satisfaction with Heal N Glow and Other Competitors

Mukeshkanna B,

II-MBA, Kumaraguru School of Business, Coimbatore, Tamilnadu, India mukeshkanna.23mba@ksbedu.in

Mr. T. K. Ashvin,

Assistant Professor, Kumaraguru School of Business, Coimbatore, Tamilnadu, India ashvin.tk@ksbedu.in

ABSTRACT

This study evaluates Heal n Glow’s competitive positioning in the hotel toiletries market, focusing on customer satisfaction relative to competitors. Using a mixed-methods approach, with surveys and interviews from hotel procurement managers, it examines key factors: product quality, pricing, availability, customer service, and packaging. The findings show that while Heal n Glow excels in distribution efficiency and packaging, it lags behind in product quality and pricing, impacting its overall customer satisfaction rating. To address these gaps, the study suggests improvements in product development, including enhanced quality and eco-friendly options, and in customer service, particularly in responsiveness and follow-up. By aligning with trends favoring sustainability and high-quality guest experiences, Heal n Glow can strengthen its market position and build long-term customer loyalty.

KEYWORDS

Customer Satisfaction, Hotel Toiletries, Competitive Analysis, Sustainability