A COMPARATIVE STUDY ON E-COMMERCE PORTALS - BUYER BEHAVIOR WITH SPECIAL REFERENCE TO COIMBATORE CITY

The rapid growth of internet technology and digital communication has significantly transformed the traditional shopping system into online commerce platforms. E-commerce portals provide consumers with the convenience of purchasing products and services anytime and anywhere through digital devices. In recent years, consumer preference towards online shopping has increased considerably due to factors such as time-saving, wider product availability, attractive offers, doorstep delivery, and easy payment methods. This study titled “A Comparative Study on E-Commerce Portals and Buyer Behavior with Special Reference to Coimbatore City” aims to analyze and compare consumer buying behavior towards different e-commerce portals among the people of Coimbatore city. The main objective of the study is to understand the factors influencing customer preferences while using e-commerce websites and applications. The study focuses on customer satisfaction, purchasing frequency, product quality, pricing, delivery services, payment security, promotional offers, and trust towards various online shopping platforms. The research also compares the effectiveness and popularity of major e-commerce portals among different age groups, occupations, and income categories in Coimbatore city. Primary data for the study can be collected through questionnaires from consumers using e-commerce portals, while secondary data may be gathered from journals, websites, books, and research articles. The collected data can be analyzed using statistical tools such as percentage analysis, charts, and comparative methods to identify consumer opinions and behavioral patterns. The study concludes that e-commerce portals play an important role in influencing modern consumer purchasing decisions. Buyer behavior is mainly affected by convenience, pricing, delivery speed, product variety, and customer reviews. The findings of the study will help e-commerce companies understand consumer expectations and improve their services effectively. The research also provides insights into the growing impact of online shopping culture in Coimbatore city.