A COMPARATIVE STUDY ON INDIAN STOCK BROKING FIRMS WITH REFERENCE TO ZERODHA STOCK BROKER

Among all the financial markets stock broking industry is one of the fastest growing financial brokerage market which is growing very expeditiously. Due to the technology, traders and investors interest, awareness of securities trading, side-income, and very importantly stock broker services has contributed more in penetrating brokerage industry especially from last five financial years. There are more than hundreds of stock brokers operates in india, yet very few firms became the best service providers because of their customer service, customer value, and proper support to their clients in-terms of financial advisory. Apart from these very few firms like, zerodha, and Angle one, provides trading knowledge, financial literacy to their clients which eventually makes them to place more trading volumes, more investments value to their business model. So, to understand this brokerage industry very deeply this study has been carried out which covers various factors like, value of broking industry, current market value of the firms, total active clients, market share, and compound annual growth rate percentage.