Loading article...
Loading article...
Stream/Area:
-
Subject:
-
Paper ID:
IJSREM68404
Volume:
10 |
10 |
Oct 2026
Pages:
1-2
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of International Business
Pondicherry University
Faculty, Department of International Business,
Pondicherry University, Puducherry, India
In the past, when transport facilities were meagre or insufficient, people used to buy from shops on highways, roadsides and crowded village centres. Though this posed difficulties for the consumers, the unorganised sector could provide employment to various individuals and shopkeepers. Further, essential products needed to be purchased from different shops such as provision shops, clothing, utensils, household items, accessories, etc., with each shop specifically catering to the needs of the particular products for the consumers. This made the consumers plan to purchase on different days and at different times, as these shops were scattered across different towns and centres. With less sophisticated road infrastructure in rural India and low income from agriculture and other activities, shopping apparently creates difficulties.
KEYWORDS
Of the three modes of purchase mentioned above, the traditional marketing, which involves individual shopkeepers, street vendors, petty shops, and kirana shops. Small shops have become casualties as more and more people are resorting to either organised retailing or e-commerce. The advantages of the un-organised sector or retailing are that they bring products that are fresh from the agricultural lands, which are devoid of any preservatives and also available at lower prices. But still, people prefer the other two modes of purchase due to a lack of time and expectations of a wider choice of products and brands. Many in the unorganised sector are shifting to other jobs due to the low income generated by this form of unorganised retailing.
Of the three modes of purchase mentioned above, the traditional marketing, which involves individual shopkeepers, street vendors, petty shops, and kirana shops. Small shops have become casualties as more and more people are resorting to either organised retailing or e-commerce. The advantages of the un-organised sector or retailing are that they bring products that are fresh from the agricultural lands, which are devoid of any preservatives and also available at lower prices. But still, people prefer the other two modes of purchase due to a lack of time and expectations of a wider choice of products and brands. Many in the unorganised sector are shifting to other jobs due to the low income generated by this form of unorganised retailing.
Publication Date
10/28/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
Documents
Article Views
1
Total views since publication
PDF Downloads
12
Total downloads since publication
Geographic Reach
5
Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.
Plagiarism Screening
This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.
Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
Related research in the same subject area
Loading similar articles...