A Comprehensive study of Personal Loans

A Comprehensive study of Personal Loans

By: Abhishek Pase

Student-PGDM Marketing, Indira School of Business Studies PGDM, Pune

Objectives:

•        To analyze the eligibility criteria and application processes for personal loans.

•        To find out the most preferred personal loan system for customers.

•        To study the customer opinion and perception of the digital process in the personal loan department.

•        To study the major challenges while applying through internet banking.

Research Methodology:

•      A questionnaire was prepared to understand the customer response towards the digitalization provided by HDFC Bank in the personal loan department.

•      The question was presented in a one-to-one telephone call & walk-in customer. In this context the questionnaire was a full-fledged one and was made with the intention of getting the main information as customers do not have much time to spare and a long questionnaire may irritate them. So, the questionnaire used in my research was crisp and aimed at getting the getting required information in the last time, Also the questionnaire was used for the primary purpose.