A COMPREHENSIVE STUDY ON E-COMMERCE ANALYTICS FOR BUSINESS GROWTH IN INNOART TECHNOLOGIES PRIVATE LIMITED

A COMPREHENSIVE STUDY ON E-COMMERCE ANALYTICS FOR BUSINESS GROWTH IN INNOART TECHNOLOGIES PRIVATE LIMITED

L.KARTHICK¹ & DR.M. RAJA²

1MBA Student, School of Management Studies,

Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India 2Assistant Professor,

School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

INTRODUCTION
In the ever-evolving landscape of business, few developments have been as transformative as the rise of e-commerce. The internet has revolutionized the way goods and services are bought and sold, offering businesses unprecedented opportunities for growth and expansion. However, with this shift from traditional brick-and-mortar stores to online platforms comes a new set of challenges and complexities. In this digital age, success in e-commerce is not merely about having an online presence; it's about leveraging data and analytics to gain insights, make informed decisions, and drive sustainable business growth. E-commerce has become an integral part of modern business, offering unparalleled opportunities for growth and expansion in the digital realm. However, with the proliferation of online transactions comes the need for businesses to leverage data-driven insights to navigate the complexities of the online marketplace effectively. This comprehensive study aims to delve into the realm of e-commerce analytics, exploring its significance in driving business growth and sustainability.