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Stream/Area:
-
Subject:
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Paper ID:
10.55041/IJSREM46745
Volume:
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Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This study examines MuscleBlaze Creatine Monohydrate usage in the Indian fitness market through a mixed-methods approach involving consumer surveys across major metropolitan areas, laboratory performance testing, and interviews with fitness professionals. Results reveal demographic-specific consumption patterns influenced by price sensitivity, fitness goals, and digital marketing exposure. Performance data showed significant strength improvements among regular users compared to non-users. MuscleBlaze has established strong market positioning with most respondents citing product consistency and third-party testing as primary drivers of trust. The research identifies notable regional variations in supplement adoption rates, with urban centres showing substantially higher usage than tier-2 cities. This study provides valuable insights into India’s evolving fitness supplement landscape and offers evidence-based recommendations for stakeholders regarding product development, marketing strategies, and consumer education initiatives tailored to the unique characteristics of the Indian market.
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Publication Date
5/4/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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