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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM46745

A Comprehensive Study on the Usage of MuscleBlaze Creatine Monohydrate in India: Consumer Behaviour, Effectiveness, and Brand Trust

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Paper ID:

10.55041/IJSREM46745

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Monthly (12 issues per year)

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10.55041/IJSREM46745

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SYG

Shrihari Y Gitte

PSA

Pavan S Aradhya

AP

Aditya Pratap

DNK

Dr. Narendra Kumar

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Abstract

This study examines MuscleBlaze Creatine Monohydrate usage in the Indian fitness market through a mixed-methods approach involving consumer surveys across major metropolitan areas, laboratory performance testing, and interviews with fitness professionals. Results reveal demographic-specific consumption patterns influenced by price sensitivity, fitness goals, and digital marketing exposure. Performance data showed significant strength improvements among regular users compared to non-users. MuscleBlaze has established strong market positioning with most respondents citing product consistency and third-party testing as primary drivers of trust. The research identifies notable regional variations in supplement adoption rates, with urban centres showing substantially higher usage than tier-2 cities. This study provides valuable insights into India’s evolving fitness supplement landscape and offers evidence-based recommendations for stakeholders regarding product development, marketing strategies, and consumer education initiatives tailored to the unique characteristics of the Indian market.

KEYWORDS

Brand trust Consumer behaviour Creatine monohydrate Indian fitness market Regional adoption Sports nutrition Supplement efficacy

Cite This Article

Shrihari Y Gitte, Pavan S Aradhya, Aditya Pratap, Dr. Narendra Kumar, "A Comprehensive Study on the Usage of MuscleBlaze Creatine Monohydrate in India: Consumer Behaviour, Effectiveness, and Brand Trust," International Journal of Scientific Research in Engineering and Management, May 2025. https://doi.org/10.55041/IJSREM46745

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Publication Date

5/4/2025

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