A Critical Study on Digital Marketing and Its Impression on Business Growth

A Critical Study on Digital Marketing and Its Impression on Business Growth

Authors: Yash Gaur1, Dr. Bhawana Sharma2

1MBA(Financial Management) Student, Galgotias School of Finance and Commerce, yashgaur9622@gmail.com

2Assistant Professor, School of Finance and Commerce, Galgotias University, bhavna@galgotiasuniversity.edu.in

ABSTRACT

The world is transitioning from analogue to digital, and marketing is no exception. The usage of digital marketing, social media marketing, and search engine marketing is growing in tandem with technological advancement. Internet users are continuously expanding, and digital marketing has benefited the most because it is mostly dependent on the internet. Consumer purchasing habits are shifting, and they are increasingly likely to choose digital marketing over traditional marketing. The goal of this review article is to investigate the influence of digital marketing on company. This paper begins with an introduction to digital marketing, the differences between conventional and digital marketing, and the benefits, cons, and importance of digital marketing in today's times. However, businesses must carefully consider their digital marketing strategy, including their target audience, content, and social media channels, to achieve optimal results. Overall, the study concludes that digital marketing is an essential tool for businesses to stay competitive in today's digital age