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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM14575
Volume:
6 |
6 |
Jun 2022
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
IPL or Indian Premier League is India’s very own T-20 cricketing league whose fever has gripped the entire Indian cricket-crazy nation. This 8 team tournament is like a two-month long festival, which sends fans into a frenzy wherein they root for their favorite players, treat them like Gods and get behind their favorite teams. Unknown players become instant heroes (and overnight millionaires) as they take on household names in the toughest and the most exciting T-20 league all over the world. The tournament promises instant and far reaching visibility to brands and in turn they pour in millions into the league- in form of sponsorships. Immense popularity of the tournament makes it a lucrative business which has several stakeholders associated with it. This study aims to study the ways in which these stakeholders make money and estimate the amount of money they make.
KEYWORDS
Publication Date
6/13/2022
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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