A MULTI-LAYERED FMCG EXPLORATION: SALES INTELLIGENCE, BUSINESS DEVELOPMENT, AND CONSUMER TESTING FOR MARKET STRATEGY

The Fast-Moving Consumer Goods (FMCG) sector is one of the most established and story- heavy industries across India. For these companies, the key drivers of sustainable growth over time remain improved sales efficacy, enhanced customer retention and expansion approaches. INTRODUCTIONThis study titled “Explore the multilayered FMCG for Sales Intelligence, Business Development and Consumer Testing Market strategy” emphasizes the significance of sales intelligence, Business Development activities and consumer testing in enhancing bank performance in FMCG Market with specific reference to Sundrop Brands Limited. This study analyzes how sales intelligence improves market demand, sales forecasting and business decision. The scope of the report also includes an evaluation of business development to enhance market reach, intensify retailer partnerships and identify revenue opportunities. Moreover, it centers on consumer testing methods to analyze how firms gauge customer willingness for quality, packaging, price and overall satisfaction. A structured questionnaire was used and 91 respondents provided primary data. Data interpretation was done using statistical tools like percentage analysis, chi square analysis, correlation analysis and independent sample t-tests. The results show that business decision making and demand forecasting are positively impact by sales intelligence. Consumer testing and consumer feedback are also critical aspects of facilitating product acceptance in the market. It also finds excess stock, poor visually appealing packaging and wholesaler disruptions limiting the performance of FMCG in the supply chain. After analyzing the research findings, the final conclusion was that utilizing sales intelligence, consumer insights & business development strategise provide a means of creating substantial increases in all facets of operational efficiency; customer satisfaction; and long-term growth for companies operating within the FMCG industry.