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A Potential Growth of Agri-Tourism Destination in Nagpur District
Submitted by
Vishal W Chawre
(BHMCT, PGDCA, MHM)
(LECTURER)
CHAPTER 1
INTRODUCTION
Agri-tourism is a field that is growing in popularity as producers try to diversify and increase profits. By combining agriculture and tourism, agritourism offers new sources of revenue but also presents potential problems and legal complications to agritourism operators.Agriculture is quite possibly the most important advancement and discovery that humanity has made. The term ‘agriculture’ itself displays how strongly it coalesces with the root of human culture. Agriculture is not mere a profession, it is a distinct lifestyle. Whereas, in the times where the unique ‘lifestyles’ have become tourist attractions, tourism as an industry has developed into one of the largest and fastest- growing industries in the world, while going through many expansion and diversification over the years.
The new-age tourists, as well as the ones who have experienced the superficiality of mass tourism along with their changing attitudes, preferences and needs, have resulted in the emergence of
‘alternative’ forms of tourism. Alternative tourism is when people tour to a place, which is unique than the usual tourist destinations. In this type of tourism, visitors often interact more with the locals rather than simply visiting the attractions of the destination. The local cultures, families and communities are emphasized over mainstream tourism.
Agriculture is the backbone of Indian economy, around 85% of the population is directly or indirectly dependent on agriculture more than profession or a business, agriculture is India’s culture.
Hence India has a great scope to be a developed as agri-tourism destination.
By meeting the needs of the society to their benefit and create an economic concept and a working model through the concept and working model of Agri - Tourism for bringing additional earnings to the farmers, learning in respect of the comfortable life style, working methodology, challenges and benefits involved in the city life and village life for both the farmers.
People from urban areas used to travel to rural areas with an intention to meet the relatives and friends over there. However, while doing so, unintentionally, they used to get a break from their busy and stressful life in the cities. These visits were the tool to rejuvenate their bond and connection with the rural life, its culture and traditions. However, in recent times, due to rapid urbanization of rural areas, employment opportunities, modern lifestyle and so on. The migration of rural population towards urban areas has grown tremendously.
This has resulted in lesser visits to the relatives and ultimately lesser bonding with rural areas. The change in tourists trends as “People are taking more and shorter trips, doing more travelling by car, combining business travel with vacations, looking for new experiences, adding diversity to their experiences, travelling as a family, and looking to go back to their roots.” These are the ‘roots’ tourists want to visit and cherish that cultural heritage with theirfamily.
