A Quantitative Study on Consumer’s Behaviour towards GREEN PURCHASING

Environmental deterioration is a major cause of worry in modern civilisation, as it leads to a shift in consumer behaviour toward environmentally responsible purchases. A complete literature study on green purchasing behaviour was undertaken in order to better understand the green goods purchasing selection process. The current study is a preliminary look at how sociodemographic characteristics influence customers’ green purchase decisions. Gender, age, educational attainment, personal financial circumstances, and the number of children in the family were all taken into account. We have conducted a survey through Google Form and with the help of it we state the Consumer’s behaviour towards saving the environment by doing Green Purchasing. According to our findings, all of the demographical parameters described above have an impact on green product awareness and purchasing behaviour. The research looks into the aspects that affect green buying decisions. It adds to existing knowledge base by elaborating on the factors that influence green purchasing behaviour in developing countries.