A Report on Rise and Fall of Big Bazaar

A Report on Rise and Fall of Big Bazaar

Abhay Kumar Parakh *1, Sayantani Sur *2

*1 Student of Bachelor of Commerce, Post Graduate and Research Department of Commerce (Morning), St. Xavier’s College (Autonomous) Kolkata,

30, Mother Teresa Sarani, Kolkata – 700016, West Bengal, India

*2 Assistant Professor, Faculty of Information Technology, Post Graduate and Research Department of Commerce (Morning), St. Xavier’s College (Autonomous) Kolkata,

30, Mother Teresa Sarani, Kolkata – 700016, West Bengal, India

Abstract
This study aims to investigate the consumer perception of Big Bazaar and explore the factors contributing to its success. Additionally, the research seeks to understand consumer perspectives on the decline of Big Bazaar and identify the reasons behind this fall. Furthermore, the study examines consumer preferences by comparing the traditional Big Bazaar with the new Smart Bazaar format. To understand the relationship between consumer perception and the economic viability of a business is vital in understanding the effects of such a relationship if it exists. By understanding such relations decision makers and researchers can effectively predict and analyse present market conditions. Furthermore, the report aims to measure consumer preference and its relation to gender, age, and positive appraisal of the business.

Keywords:- Big Bazaar, Consumer Behaviour, Consumer Perception, Consumer Preference.