A Review: Clevertap – Customer Engagement & User Retention Platform

A Review: Clevertap - Customer Engagement & User Retention Platform

Pranjal Choudhary¹, Dr. J. Bhuvana²

^1,2School of Computer Science & IT, Jain University, Bangalore, Karnataka, India

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Abstract - Marketing technology (martech) is broadly described as software used by marketing teams to plan, implement, and evaluate marketing initiatives. With the rise of digital marketing, martech has emerged as a tool for managing and analysing large quantities of consumer data, enabling businesses to make data-driven choices and personalise their marketing efforts. Furthermore, martech aids in the automation of repetitive tasks, freeing up time for marketers to concentrate on high-level strategies and innovative tasks. Martech is a critical component for keeping ahead of the curve and generating success in today's competitive business climate. Here we're conducting a literature review on CleverTap, a mobile marketing automation tool that helps companies connect and retain consumers through personalized, targeted, and data-driven campaigns. Push alerts, in-app messaging, email marketing, and web push notifications are among the many features available on the platform, all of which can be customised based on user behaviour and tastes. The platform processes this data using sophisticated analytics and machine learning algorithms to produce insights into user behaviour, interests, and interaction. These insights can then be used to create personalised and pertinent ads that increase user engagement, income, and overall user experience. We would concentrate on CleverTap SDK integration across platforms, client retention techniques, and TesseractDB.

Key Words:  martech, survey, SaaS, customer retention