A Review –of Sales Encourage Online Consumer selected FMCG Product

A Review –of Sales Encourage Online Consumer selected FMCG Product

 Santosh Srivastava1, Bashkar Nalla2

Student , Doctor of Philosophy P.K. University,Shivpuri1

Professor P.K.University2

Abstract:-This Paper Provides, Customers Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods.. These goods are purchased frequently, consumed rapidly, priced low, and sold in large quantities. They also have a high turnover when they're on the shelf at the store. This study aims to determine how digital platforms change customer behavior due to many factors that are affected by technological development. This research also provides a perspective on how customers decide to buy FMCG from a digital platform. The results show that brand awareness, audiovisual social media advertising, ease of access, and reviews from other consumers affect how consumers buy options. Advertising in social media, electronic word of mouth (e-WOM), customer engagement, positive influence, brand awareness, and sales enhancement are major factors that make digital platforms profitable for suppliers or manufacturers as a new business model

Keywords:- customer digital platform; FMCG distribution; internet technology; Consumer Behavior towards Virtual Shopping.