A Review on E-Commerce Website
Prof. H. V. Gorewar*1, Shahrukh Pinjare*2, Avesh Pathan*3, Atharva Shrote*4, Tejas Dhomne *5
*1Professor, Information Technology, K.D.K. College Of Engineering, RTMNU, Nagpur, Maharashtra, India.
*2Information Technology, K.D.K. College Of Engineering, RTMNU, Nagpur, Maharashtra, India.
*3Information Technology, K.D.K. College Of Engineering, RTMNU, Nagpur, Maharashtra, India.
*4Information Technology, K.D.K. College Of Engineering, RTMNU, Nagpur, Maharashtra, India.
*5Information Technology, K.D.K. College Of Engineering, RTMNU, Nagpur, Maharashtra, India.
ABSTRACT
In the rapidly evolving digital economy, e-commerce website development has become a pivotal factor in shaping consumer behavior and business success. This research explores the relationship between website development practices and customer insights, focusing on enhancing user engagement, trust, and conversion rates. Leveraging advanced technologies like AI-driven analytics, UX/UI optimization, and real-time feedback mechanisms, the study identifies critical components that influence customer satisfaction and purchasing decisions. The results provide actionable recommendations for businesses to design and optimize e-commerce platforms aligned with customer expectations and market trends.
This paper explores the development and analysis of an E-Commerce website that incorporates modern web technologies and data analytics to enhance user experience and business intelligence. The project integrates a full-stack web application with a built-in recommendation system, secure transaction mechanisms, and customer behavior analysis using machine learning algorithms. The primary objective is to provide a robust platform for online shopping while leveraging user data to personalize shopping experiences and improve sales strategies.
Keywords: E-commerce Website Development, Customer Insight, UX/UI Design, Data Analytics, Conversion Optimization, Customer Behavior.
