A Review on E-Commerce Website

The strategic development of e-commerce websites has become one of the most important components of digital revolution and is also thought as a key competitive factor for market growth and customer retention. As part of this study, different techniques and concepts like cloud computing, progressive web applications (PWA), and responsive web design frameworks are explored as possible solutions in order to improve the performance, responsiveness and accessibility of the website. Data driven personalization and seamless user interface flows and mobile first design are used as key strategies for brand engagement and improving the overall user experience. The implementation of Agile development methodology and continuous deployment pipelines was implemented. The findings show how to integrate technical implementation into user expectations and come up with an efficient, secure and responsive web platform.