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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM34027

A Review Study on Impact of Artificial Intelligence on Marketing

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM34027

Volume:

8 |

5 |

May 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM34027

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MMS

Mr. Mahender Singh

MS

Mr. Sangam

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Abstract

This study provides a comprehensive review of the impact of artificial intelligence (AI) on marketing practices across various industries. The rapid advancements in AI technologies have revolutionized how marketers understand consumer behavior, personalize marketing strategies, and automate repetitive tasks. Through an extensive review of existing literature, this paper synthesizes the key findings and identifies the major ways in which AI is transforming marketing practices. This study is an overview of how AI technologies are reshaping marketing practices, offering valuable insights for academics, practitioners, and policymakers alike.

KEYWORDS

Marketing Artificial Intelligence Marketing Efficiency

Cite This Article

Mr. Mahender Singh, Mr. Sangam, "A Review Study on Impact of Artificial Intelligence on Marketing," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 5, May 2024. https://doi.org/10.55041/IJSREM34027

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12/31/45426

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Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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