A Study an Emerging Tends and Impact of Cyber Scam

In the rapidly advancing digital era, the growing dependence on internet-based technologies has significantly increased the risk and impact of cyber scams. This study investigates the emerging trends in cyber scams and examines their social, economic, and psychological effects on individuals. The research focuses on the level of public awareness, vulnerability factors, and preventive practices associated with cyber fraud. A descriptive research design was adopted, and primary data were collected through a structured questionnaire administered to 90 respondents from the Krishnarajapuram locality using simple random sampling. The study analyzed factors such as age and education as independent variables, and vulnerability, socio-economic impact, and awareness as dependent variables. Data were processed using Microsoft Excel, and the results were presented through charts and percentage analysis. Findings reveal that lack of awareness is the primary reason people fall victim to cyber scams, with fake online shopping websites and phishing attacks being the most common forms of fraud. The study highlights the urgent need for strengthened digital literacy, stricter cyber laws, and improved preventive strategies. The research contributes to understanding the growing threat of cyber scams and offers practical recommendations to enhance public awareness and cyber security practices.