A Study based on Agricultural Marketing Strategies

A Study based on Agricultural Marketing Strategies

Dr. Dewali Chatterjee,

Management, SCMS Pune

ABSTRACT

Agriculture is the core part of Indian traditional practice. India is a country of diverse culture and Nature; verities of crops and fruits are grown in different parts of the country. The gift of Nature and the efficiency and business attitudes blend with agriculture open a new preface. ’Agro-based product businesses. Agro based product business can viable and truly possible where Nature supports. In case of India, the God gifted nature, diversified land form, water resources all are eventually support the agriculture and majority of population spend their livelihood by farming. Agro based business indicates the commercialization of agriculture in a systematic meaningful way. The farmers sell some commercial crops to some business house and the business house process the agricultural raw material as per the industry need. Rural people are highly associated with cultivation for their livelihood, but they are not getting high economic benefits from farming. This paper will highlight the need of proper agricultural marketing. This research paper will focus on the marketing strategies of agr0-based products. This paper will highlight the significance of efficient marketing strategies in agro based products to capture the market and gaining profit from market.

(Key words: Agriculture, marketing strategies, digital,  agricultural product)