A Study of BNPL (Buy Now Pay Later) Trend in Modern India with Special Reference to the City Of Chennai

Buy Now Pay Later (BNPL) is a new way to get small loans that has had a big effect on how people spend money around the world. In India, BNPL has become one of the fastest-growing financial products because of quick fintech innovation, better digital payment infrastructure, and more people shopping online. This study examines the adoption, usage patterns, motives, and problems of BNPL services in India, particularly in the metropolitan market of Chennai. The research employs a mixed-method approach, integrating survey data from 450 respondents in Chennai with secondary data from industry sources, to identify principal factors driving adoption, including convenience, no-cost EMI choices, and immediate approvals. The report shows that BNPL has helped people with their finances and given them more buying power, but it also points out problems including hidden fees, overspending, missed payments, and holes in regulation. The results show that people in Chennai see BNPL as a more handy option than credit cards, but they still need to be financially literate and use it responsibly. To make sure that BNPL continues to flourish in India, there are suggestions for customers, retailers, fintech companies, and politicians.