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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM28314
Volume:
8 |
1 |
Jan 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Perfumes have transcended their functional purpose of providing a pleasant fragrance; they have become expressions of personal identity, luxury, and style. The fragrance industry is a dynamic and ever-evolving sector of the global market, heavily influenced by the complex behaviors and preferences of consumers. Understanding consumer buying behavior concerning perfumes is crucial for businesses in this industry to tailor their products, marketing strategies, and customer experiences effectively. This knowledge empowers perfume manufacturers and retailers to cater to the diverse needs and desires of their target audience.
KEYWORDS
Publication Date
12/31/45314
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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