A STUDY OF CONSUMER BUYING TREND ON AMAZON VS OTHER ECOMMERCE

A STUDY OF CONSUMER BUYING TREND ON AMAZON VS OTHER ECOMMERCE

UNDER THE GUIDANCE OF PROF. DR. SUBRATO GANGULY

Submitted By Simran singh

School of Business

 Galgotias University

ABSTRACT

This research paper delves into the dynamic landscape of consumer buying trends within the e-commerce industry, focusing on a comparative analysis between Amazon and other prominent e-commerce platforms. The study aims to uncover the factors influencing consumer choices, explore the competitive strategies employed by major players, and analyze the impact of technological advancements on purchasing behavior.

The research methodology combines quantitative and qualitative approaches, incorporating surveys, interviews, and data analysis tools to gather insights from a diverse sample of e-commerce consumers. Through a meticulous examination of consumer behavior, the study provides a comprehensive understanding of the strengths, weaknesses, opportunities, and challenges faced by both Amazon and its counterparts.

Key areas of investigation include pricing strategies, product variety, user experience, and the influence of customer reviews. The analysis extends to the role of technology in shaping buying trends, with a focus on innovations within Amazon's platform and other technological influences on consumer choices

Furthermore, the research scrutinizes customer satisfaction levels and loyalty patterns on Amazon and alternative e-commerce platforms. It explores the correlation between customer satisfaction and loyalty, shedding light on the nuances of retaining a customer base in a highly competitive market.

The paper concludes with a forward-looking perspective, predicting future trends in consumer behavior within the e-commerce industry and offering insights into the strategic adaptations necessary for Amazon and its counterparts.