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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM27273

A study of Consumer Preferences towards Mobile Stores

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM27273

Volume:

7 |

12 |

Dec 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DGS

Dr. Gargi Sharma

MRS

Mr. Rohan Sharma

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Abstract

The mobile phones are an essential part of consumers’ life. The shopping of various products and services are carried out through mobile phones. Mobile devices offer opportunities to combine information search, phone functionality and interaction while shopping in-store or using a product. A mobile device is a constant companion to the consumer, a gateway to a relationship between the consumer and the retailer, making it an ideal supplementary channel for distance selling and physical retailing. The purchasing of mobile phones through mobile stores is now declined after the introduction of online shopping platforms. The present study is an attempt to identify the consumer preferences towards mobile stores, the factors affecting their decision making and analysis of their satisfaction.

KEYWORDS

Consumer mobile phones Phone store technology

Cite This Article

Dr. Gargi Sharma, Mr. Rohan Sharma, "A study of Consumer Preferences towards Mobile Stores," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 12, Dec 2023.

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3/11/2023

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Double-Blind Peer Review

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The authors declare no conflict of interest related to this research work.

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