A STUDY OF CONSUMER RESPONSES TOWARD SERVICE QUALITY OF QUICK COMMERCE PLATFORMS IN AMRAVATI CITY

Quick commerce platforms are rapidly changing the way consumers buy groceries and daily essentials by offering fast and convenient delivery services. This study examines consumers’ responses towards service quality of quick commerce platforms in Amravati city, focusing on Blinkit and BigBasket. The objective of the research is to analyze consumer awareness and evaluate key service quality aspects such as timeliness of delivery and freshness of product. The study is based on primary data collected from 35 respondents using a structured questionnaire. Statistical tools such as frequency distribution, percentage analysis, mean and chi-square test were used for data analysis. The findings show that awareness of instant commerce platforms is quite high among consumers in Amravati city, thereby rejecting the hypothesis that awareness is low. The results also show that consumers are generally satisfied with delivery performance and product quality. However, online grocery shopping has still not become a regular habit for many consumers. This study provides useful insights to managers to improve customer engagement and strengthen service strategies in the local market.