A STUDY OF CONSUMER’S PERCEPTION TOWARDS MUTUAL FUNDS IN DELHI NCR

The study on consumer perception towards mutual funds aims to understand the attitudes and opinions of consumers towards investing in mutual funds. The research paper reviews existing literature on mutual funds and consumer behavior to develop a comprehensive framework for analyzing consumer perceptions. A survey questionnaire was administered to a sample of mutual fund investors to collect data on their perceptions towards various aspects of mutual funds, including risk, return, fees, investment objectives, and past performance. The results of the study suggest that consumer perceptions towards mutual funds are influenced by several factors, including their risk appetite, investment objectives, past experiences with mutual funds, and level of financial literacy. The study provides insights that can help mutual fund companies design effective marketing strategies to target different segments of investors and enhance their understanding of mutual funds.