A Study of Customer Satisfaction towards Online Shopping

This survey looks at how happy people are with purchasing online, focusing on people who live in cities like Noida. As e-commerce changes the way stores work, it’s important for digital platforms to know what makes people happy, like convenience, product variety, affordability, security, delivery experience, and customer service. Twenty people filled out a structured questionnaire, which was used to collect primary data. Descriptive statistics were then used to evaluate the data. The results show that young adults strongly prefer purchasing online because it saves them time and is easy to access. Testing the hypothesis showed that gender has a big effect on how long people use Amazon, and that how delivery people act has a direct effect on how happy customers are. Even though people were worried about the safety of online transactions, most of them said they would tell others to shop online. At the end of the study, there are strategic suggestions for e-commerce companies on how to improve the user experience and build customer loyalty in a digital market that is very competitive.