A Study of Employee Retention Strategies in Tata Consultancy Services

A Study of Employee Retention Strategies in Tata Consultancy Services

KANIKA RAGHAV,

DR. MAMTA GAUR

School of Business,

Galgotias University

Abstract:
The dynamic nature of the IT industry necessitates robust employee retention strategies to mitigate attrition-related costs and knowledge loss. This study investigates the effectiveness and perception of retention strategies at Tata Consultancy Services (TCS), a global leader in IT services. Drawing data from 65 employees in TCS’s Application Support Department (Noida), the study evaluates key retention domains including training, communication, rewards, and onboarding. The findings reveal that while Training and Development is universally valued, other strategies exhibit significant variance in perception across gender, experience, and job levels. The paper concludes with strategic recommendations for HR personalization and communication improvements to bolster long-term retention.

Keywords:
Employee Retention, Human Resources, Training and Development, TCS, Organizational Strategy, IT Industry