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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM15225
Volume:
6 |
6 |
Jun 2022
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Ethical advertising is being genuine about the product or service in question and never inflating or concealing a product’s or service’s capabilities or faults. It means doing the right thing, telling the truth about what you’re promoting, and being true to your brand’s mission while searching for shared values and providing product truths. Hence, through this study, the aim is not only to identify the ethical issues in promotion of FMCG products, but also study the impact of these advertisements on consumer behavior and suggest methods to spread awareness about these ethical problems conducted through commercials, so as to create a better and healthy future purchasing of products. (
KEYWORDS
Publication Date
6/29/2022
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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