A Study of Factors Influencing Customer Buying Behaviour in IT Sector

The present study aims to investigate the various factors that influence customer buying behaviour in the information technology (IT) sector. The IT sector is constantly evolving, and as such, customer preferences and expectations are also changing rapidly. The study will focus on the impact of various factors such as price, brand reputation, product quality, service quality, and customer service on the decision-making process of customers. A mixed method approach will be used to collect and analyse data from both primary and secondary sources. The primary data will be collected through a review of relevant literature and online databases. The findings of the study will contribute to the understanding of customer behaviour in the IT sector and provide insights that can be used by IT companies to develop effective marketing strategies and improve customer satisfaction.