A Study of Factors That Affect While Selecting the Accounting Software by the Local Retailers in Amravati

In the era of rapid digitalization, accounting software has become a crucial tool for improving financial management, accuracy, and regulatory compliance among businesses. Small and local retailers, particularly in semi-urban regions like Amravati, face increasing pressure to modernize their accounting practices due to the implementation of the Goods and Services Tax (GST) and growing market competition. Despite the availability of various accounting software solutions such as Tally, Zoho Books, Khatabook, Frappe ERP, and SAP Accounting, many retailers experience difficulties in selecting the most suitable software for their business needs.